Societal transformation

How media houses can play a transformative role in our society

Media houses have traditionally viewed themselves in four key roles:

One, providing information & news to their readership Two, providing entertainment & helping their readers pass their time enjoyably Three, promote (actively or passively) a point of view or a certain set of interpretations that help shape opinions Four, act as a medium where contemporary culture and norms are reflected back to society, thereby strengthening the social validity of norms. Read more